Setting Credit Limits Checklist
A method for setting a credit limit that protects your cash flow without strangling the sale — based on the customer's need, their risk and what you can afford to lose.
What this checklist covers
- Size a limit from the customer's genuine trading need
- Adjust the limit for credit risk and security held
- Sanity-check the limit against what you can afford to lose
- Document, communicate and review the limit properly
7 min
Before you start
A credit limit is a risk decision, not a sales reward. Have the inputs ready so the number is grounded in evidence rather than optimism.
- The customer's estimated monthly spend and order pattern.
- The completed credit check and any commercial report.
- Your credit policy bands and approval authorities.
- A clear view of any security you hold — guarantee, deposit or PPSR.
Step 1 — Size the limit from need
- Estimate the customer's average monthly purchases with you.
- Factor in your payment terms — a 30-day account usually needs roughly one to two months of spend as headroom.
- Avoid setting the limit far above genuine need; idle headroom only enlarges your exposure.
- For seasonal customers, consider a base limit with a temporary uplift in peak periods.
- Write down the need-based figure before you adjust for risk.
Step 2 — Adjust for risk and security
- Move the limit down if the credit check shows defaults, a falling score or a thin trading history.
- Move it up only where the customer is established, pays well and the spend justifies it.
- Increase comfort with security — a personal guarantee, a deposit or a registered PPSR interest.
- Cap new customers conservatively and let them earn a higher limit through clean payment.
- Apply your policy bands so similar customers are treated consistently.
Step 3 — Affordability, record and review
- Ask the blunt question: if this customer never paid, could the business absorb the loss? If not, reduce the limit.
- Avoid concentrating too much credit in any single customer.
- Record the approved limit, the approver, the date and the supporting evidence.
- Tell the customer the limit and what happens when it is reached.
- Diarise a review and reassess after a set number of clean cycles or if behaviour changes.
Common mistakes
- Setting the limit to match the customer's ask rather than their need and risk.
- Granting a new customer the same limit as a proven one.
- Ignoring affordability and concentrating large exposure in one account.
- Never reviewing limits, so they drift out of line with the relationship.
- Failing to enforce the limit when orders push past it.
A limit you have reasoned through and recorded is one you can defend and enforce. The Merion tools help you track exposure across accounts. This is general information, not financial advice — set limits in line with your own policy and risk appetite.
Key takeaways
- Size the limit from genuine need before adjusting for risk
- Use security to justify a higher limit, not optimism
- Never set a limit you could not afford to lose
- Document the limit and review it on a schedule
Frequently asked questions
How do I work out a starting credit limit?
Begin with the customer's expected monthly spend and your payment terms, then reduce it for any risk the credit check reveals. A conservative opening limit that grows with good behaviour is safer than a generous one you later have to claw back.
Can I change a credit limit later?
Yes, and you should. Raise it when a customer has proven they pay reliably and the spend warrants it; cut it when payments slow or their risk profile worsens. Communicate any reduction clearly and in writing.
Should every customer have a credit limit?
Every credit account should. Customers on prepaid or cash terms carry no credit risk so they need no limit. The moment you let someone owe you money, a defined and enforced limit is your main control.
Work the checklist, then get paid
Use the free Invoice Generator, then let Merion recover anything that goes unpaid — commission-only.